Think Different: Apple's 10 Biggest, Riskiest Bets

Even the most vociferous Apple haters can surely admit that Apple -- judged upon the evidence of its record-breaking quarterly profit of $18 billion, the most of any public held company ever -- is not only firing on all cylinders but also creating products that consumers around the world are willing to pay a premium for. Apple sold an astounding 74.5 million iPhones last quarter. It sold 5.5 million Macs -- a number that is on the rise, while other PCs have fallen. Plus, the company sold 21.4 million iPads.



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