How Apple Will Sell a Watch That No One Really Needs

There has been a lot of discussion lately of where and how Apple will sell the Apple Watch -- through high-end luxury department stores in Paris, for example, or through special new displays inside of Apple Stores. Finding new ways to present the watch is important, but how will Apple actually trigger a buy decision? Sure, it's easy enough for some rich dude to add a few new watches to his collection, and easy enough to convince the true Apple fans to give it a whirl...but how will Apple convince millions of regular humans to strap on a watch and wear it every day?



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